| |
| |
|
Affiliate Revenue Information |
|
|
|
Affiliate Communication
Communication is Key! When building an affiliate network communicating with affiliates is important for merchants to maintain a good relationship. An affiliate's web site targets visitors, who may not necessarily view a merchant's web site, and therefore expands a merchants market. An affiliate may not be able to actively keep up with the merchants product, it is important for a merchant to keep affiliate's informed about new product information, sales, new releases, links, graphics, promotions and special offers. Keep in mind, not all affiliates are going to produce a high volume of traffic, and importantly, visitors who want to purchase a merchant's products or services. The occasional gem makes the time taken well worth your effort. Talk with successful affiliates, find out what they are doing to effectively promote your software, and use that information to assist those affiliates who are not as successful. Assist affiliates in understanding your product; no one knows your products like you do. For affiliates to drive traffic that will convert to sales, they need to understand the benefits of the product they are marketing. Once an affiliate knows the product, they will be better able to act as an extended sales force. In order for the affiliate to make the effort, you simply must support them! Make Communication Easy Many 3rd party affiliate-tracking programs notify both the affiliate and merchant of a sale. This can often be automated and will create positive communication between merchants and affiliates. Making an affiliate's role easier will help them increase earnings and further promote a merchants site. Provide affiliates with great looking graphics and sample text. Graphics that work best are those that highlight your web site, yet fit the look of an affiliate's web site. Newsletters are another great way to get information to affiliates. Include tips and specific for affiliates, along with general marketing advice that helps with site promotion. If you are looking for software to manage newsletters, I highly recommend Group Mail - http://tinyurl.com/23ljy Affiliate Taboos An affiliate generates a sale for a product and the merchant promptly decreases the commission. This sends a very negative message to the affiliate, in many cases they've taken a lot of time to place links, promote products and because they've driven effective traffic their commission is decreased. If its necessary to decrease a commission for whatever reason, be sure to include a personal note detailing the reason and letting the affiliate know that you still support their efforts. A Cheat? An affiliate sale occurs, you go to their website and don't find any links you decide they must be cheating you! This conclusion is simply a based on poor communication and reporting. Many, many affiliates have multiple sites, very few affiliate tracking programs allow affiliates to list multiple sites, and in many cases the number of sites listed do not accurately reflect the number of sites owned and managed by the affiliate. Additionally many affiliates manage opt-in newsletters that may result in sales, but links are not visible on a website. An example of a popular ezine often promoting affiliates is Lockergnome! Links, Links, Links Keep your links valid! If you update a section of the site or remove an offer provide a redirect or retain the link saying that such and such offer has expired and a new one has replaced it. It seems a waste to discard targeted traffic because a special has expired. Be sure to communicate with your affiliates, and if a link will only be good for a specified length of time tell them up front. When an offer expires notify affiliates a week prior to the expiration with a reminder. This will give them ample time to make any needed updates. Added Incentives! Affiliates love added bonuses for reaching goals or specified levels of sales. Many of the 3rd party affiliate vendors run contests and provide large incentives for their top performing ones. Reward and praise successful affiliates. Affiliates tend to be experts in other areas, which relate to a merchants business; therefore, by communicating useful information, and helping affiliates increase their earnings, they will give added exposure and increase your sales. Communicating with affiliates will ultimately benefit visitors of both sites. A little effort in the beginning can mean big rewards in the long run. About The Author Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com and http://www.small-business-software.net
MORE RESOURCES:
Google News |
 |
|
|
RELATED ARTICLES
10 Ways To Increase Your Affiliate Commissions 1. Participate in chat rooms related to the product you're reselling. Affiliate Marketing Pros and Cons Want an online business with a win-win opportunity for both the merchant and the publisher? Try investing your money, time and effort in affiliate marketing business and be overwhelmed by the profit you'll get out of it. It has been written in almost all articles about affiliate marketing that it is among the greatest ways to earn money online. Make 100% Commission on Your Affiliate Sales! If you've been involved in making money on the internet, you will no doubt have tried affiliate marketing at some point. For the uninitiated, affiliate marketing is the process of selling another person's product for a percentage of the product cost. Heres Why Affiliate Marketing Is So Lucrative There are people who think of the world as a dreary place simply because they do not find their existence charming enough to render them contented. There are those who wish that they have more than what they possess. Two Quick Ways to Make Your Copy of Merchants Data Feed Different From All Other Affiliates Product data feeds are really popular among affiliates because they can help produce thousands of product pages quickly and easily. Such pages can be used to drive highly targeted search engine traffic looking specifically for those products. Soliciting Referral Customer referrals are vital to small and home-based service businesses. When you need to increase sales but can't afford a salesperson and have limited selling time, focus on existing clients and let them do the selling for you. The Prosperous Affiliate Merry-Go-Round In the affiliate world, just as in the rest of the world,what goes around comes around.Here's where I'm coming from . How to Succeed With Any Affiliate Program In the early days before the internet was born, starting a business was like taking a giant leap into the unknown. Aside from the involved time and money, it also causes lots of worry. Do You Make These Mistakes With Affiliate Marketing? Affiliate Marketing is a very lucrative business online, especially where it concerns Affiliate Internet Marketing.Today I bring you some rare and everyday mistakes that are keeping you from making a killing with affiliate marketing. Make Money Online With Affiliate Programs If you have wanted to find a way to make money from home without all the hassle of selling products out of your own home yourself, perhaps you should take a look at affiliate programs.Affiliate programs are an excellent way to make money from home. Affiliate Program Intro What is an affiliate program? Everyone who surfs the web has come across affiliate programs. You may have seen a banner on a website that says, "click here", and once you do, you get access to whatever's being promoted. Watch Out For Traffic Leaks When promoting any affiliate program one thing that you, as an affiliate, has to watch out for is what is called traffic leaks. What is a traffic leak? A traffic leak is something on the merchants site that will cause the visitor, that you referred to their site, to get distracted and leave the merchant site, leaving you with no possibility of receiving any kind of commission. Are Affiliate Riches Within Your Grasp? Discover How to Cash in Starting Today There is some speculation about how much money you can earn online without your own product. Although marketing your own digital product on the Internet can be very lucrative, there is no reason why you and I can't profit mightily using creative methods that offer real value to Internet surfers. Affiliate Communication Communication is Key!When building an affiliate network communicating with affiliates is important for merchants to maintain a good relationship. An affiliate's web site targets visitors, who may not necessarily view a merchant's web site, and therefore expands a merchants market. Starting an Online Business - Affiliate Programs Make it Easy If you have been longing to start a business online you may be coming across terms you've never heard before. You may also have found the opportunities available are overwhelming. Online Affiliate Programs - 6 Must Read Reasons to Join Them You must have been exposed to the online hype, and the fact is starting an online business is a great way to make an extra income. There are many ways to make money online, one of them, is joining online affiliate programs. 7 Sure-Fire Ways to Build Large Affiliate Checks Everyone wants a huge affiliate check. All the advertisements promise them, but if you just buy into the affiliate program and expect large affiliate checks to come, you will be sorely disappointed. Protecting Yourself From Affiliate Link Thieves So, you have worked really hard to build a fabulous affiliate site. You took the time to add your keywords and relevant information about the products. 22 Questions to Ask Before You Use Any Shopping Cart System Many seasoned professional speakers agree that you can make more money selling your knowledge in the form of products than you can speaking.You can use traditional methods to sell products such as direct mail, catalogs and advertising. Accounting for Affiliate Marketers If you are an affiliate marketer, then you are in business. Therefore, you should treat it like a business.
|
| home | site map |
| © 2007 |
